These are some things I do for brands.
Creative copywriting
Concept development
Brand voice and narrative development
Long-form writing
UX writing
Social content
Currently working on words as part of Foleon’s in-house creative team (and doing some freelance bits).
This is what I’ve been up to.
Switched from an audience of IT managers to designers and content folks as part of Foleon’s in-house creative team. Overcame my fear of LinkedIn (sort of).
Foleon 2024 – now
Joined the in-house creative team at TOPdesk. Discovered that writing about software can actually be fun. Learned a little bit of Dutch and became near-fluent in tech speak.
TOPdesk 2020 – 2024
Worked at an EdTech startup while studying for a masters. Learned a lot about marketing. Also learned how to communicate like a Dutch person.
Growth Tribe 2019 – 2020
University of Amsterdam 2019 – 2020
Left England for the Netherlands to do an MA in English Literature. Wrote a thesis during a global pandemic.
Studied English Literature. Fell in love with Scotland. Tasted a macaroni pie for the first time. Laughed a lot.
University of Glasgow 2014 – 2018
Childhood 1996 – recently
Born in London. Went to school. Liked writing and drawing a lot. Had some pretty bad haircuts.