This is a bit about me.
Switched from an audience of IT managers to designers and content folks as part of Foleon’s in-house creative team. Overcame my fear of LinkedIn (sort of).
Foleon 2024 – now
Joined the in-house creative team at TOPdesk. Discovered that writing about software can actually be fun. Learned a little bit of Dutch and became near-fluent in tech speak.
TOPdesk 2020 – 2024
Worked at an EdTech startup while studying for a masters. Learned a lot about marketing. Also learned how to communicate like a Dutch person.
Growth Tribe 2019 – 2020
University of Amsterdam 2019 – 2020
Left England for the Netherlands to do an MA in English Literature. Wrote a thesis during a global pandemic.
Studied English Literature. Fell in love with Scotland. Tasted a macaroni pie for the first time. Laughed a lot.
University of Glasgow 2014 – 2018
Born in London. Went to school. Liked writing and drawing a lot. Had some pretty bad haircuts.
Childhood 1996 – recently
Here are some things I do for brands:
Creative copywriting
Concept development
Brand voice and narrative development
Long-form writing
UX writing
Social content