How do you get IT Managers excited about automation? By showing, not telling.

Rather than relying on tech jargon, this campaign focused on the real-world benefits of automation — taking tedious tasks off IT teams’ plates so they can focus on more fulfilling work.

We brought this idea to life with a striking visual of Newton’s Cradle, a symbol of effortless motion and efficiency, paired with the playful tagline:

“Automate your services and keep it moving.”

The result? A campaign that made automation feel simple, smart, and impossible to ignore.

Credits:

Design/Art Direction: Orphé Tan-A-Kiam

Animation: Trim Tab Studio