Raising brand awareness among IT Managers in the US and Germany? Simple. Except… not really.

Rather than focusing on product features, we honed in on something more relatable: the daily struggles of IT professionals—and the extreme ways they cope.

The campaign’s three videos follow IT Managers resorting to absurd, over-the-top tactics to handle rising customer expectations. The message? Managing IT services without the right tools is ridiculous, so why do it? By leaning into humor and exaggeration, we made a complex topic fun, memorable, and undeniably human, positioning TOPdesk as the smart solution IT teams actually need.

Credits:

Video production: This Is Us

Art Direction: Denise van Rijst