Interactive flipbooks are an easy way to take your docs (like reports, proposals, or brochures) digital. They’re also a pain for marketers and designers to work with.

Fixed layouts, the same old flippable structure, standard fonts.

Many teams find that, after a few campaigns, all of their content looks the same. They’re ready to move on to something more flexible (like Foleon).

For this targeted UKI campaign focused on flipbook-users, we were inspired by the familiar, vintage aesthetics and simple language of children’s books. The message: sometimes, you need to accept that you’ve outgrown your interactive content tool.

What I worked on:

• Concept development and art direction

• Creative copywriting

Credits:

Design: Chiara Verdoliva