Our world can’t survive without IT professionals. So, why aren’t they celebrated as the heroes they truly are? This is the question the teams at TBWA\NEBOKO and TOPdesk couldn’t get past when developing the ITSM solution’s 2024 awareness campaign.

So, we decided to highlight them as the MVPs they truly are. Together, we developed 3 terrifying monsters Systemicus Malfunctius, Techtopus of Chaos and The Many-Headed Request — based on IT managers’ most common challenges — and 3 IT heroes (based on actual TOPdesk customers) to defeat them. The teams at TBWA\NEBOKO and 5am created real-life action figures and brought them to life in video, with a heavy dose of 90s nostalgia.

Read more about it here.

What I worked on:

• Client-side creative lead (TOPdesk)

• Co-development of campaign messaging and creative direction

• Adapting campaign ideas to LinkedIn and Reddit-native organic formats and long-form organic content

Credits:

Concept development and creative direction: TBWA\NEBOKO

Video production: 5am Studios

Client-side design lead: Pascal van der Stel (TOPdesk)