TOPdesk | Switch to smart | 2022

Working at an IT service desk is not for the faint of heart.

On a bad day, the phones are ringing off the hook, requests keep piling up, and someone’s tapping your shoulder every five minutes.

TOPdesk’s ITSM solution helps IT managers bring order to the chaos. But what if they didn’t have it?

This campaign follows three frazzled IT Managers resorting to absurd, over-the-top tactics to handle mounting pressure on their teams. The message? However bad it gets, there’s always a smarter solution: TOPdesk.

What I worked on:

  • Concept development

  • Content strategy and writing

  • Social content

Credits:

Video production: This Is Us

Art Direction: Denise van Rijst

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